About Us

Emcel Link Nigeria Limited is a company registered as a private company in accordance with the provisions of the Companies and Allied Matters Act 1990 of the Federal Republic of Nigeria to operate as a wholesale and retail business in Nigeria.

Emcel Link commenced operation on the 20th February, 2001 and since inception has not looked back and has become a household name in GSM phones distribution and ICT business.

The Company has pioneered the branding, marketing and distribution of various GSM phones and computer accessories both locally and internationally. Emcel Link is a known major dealer of Nokia, Samsung, LG, Sagem, Motorola and Blackberry phones.

The Future

To establish our prescence in every sector of the economy through prompt and efficient product delivery coupled with cost effectiveness.
To be rated among the best in qualitative product distribution and delivery.
To meet challenges and expectations and build up the capability of our team on whose skills lie the future of the organisation.
To meet the needs of our esteemed customers through provision of wide and excellent range of GSM phones and ICT products at avoidable cost.
To attain target market share of 50% of total market share over the next five years and target growth of 20% annually in line with our targeted market share.

The Management

Emokai Atueyi Celestine, (B.Sc Mech./Prod. Eng)
MD/CEO
Mr Emokai is a Mechanical/Production Engineering graduate from Nnamdi Azikiwe University, Awka, Anambra State. He is a very spirited entrepreneur with years of experience in business management and business process reengineering. Celestine has an excellent pedigree and a strong business acumen which he has brought to bear in setting up and managing EMCEL Link Nigeria Limited and its associates. He sits on the board of many corporate organizations here in Nigeria and has attended several management courses here in Nigeria and overseas.

Onyeugbo Isioma (B.Sc Banking/Finance)
Isi as he is fondly called is the Head Sales/Marketing of EMCEL Link Nigeria Limited. Isi had put in 6 solid years of working experience. As Sales Representative with Teredoz Nigeria Limited he spent last 4 of his 6 years experience while he spent the first 2 years as a lecturer with Kano State Polytechnic in Banking and Finance Department. He has attended various conferences and seminars on Sales, Marketing and Customer relationship with which he has transformed his activities in moving the organization ahead.

Oguntade Moses Olayiwola (HND Banking And Finance)

He is a graduate of Banking And Finance from Osun State Polytechnics Iree. He has over 10 years experience in accounting and administration. He is a vibrant young man with intensive accounting and administration exposure in various organization he has worked for. Before joining Emcel Link he worked with Global Investments and Communications Limited.

Management Philosophy

EMCEL Management philosophy is based on responsibility and mutual respect. People who come to EMCEL want to work here because we have created an environment that encourages creativity and achievement. EMCEL aims to become a leader in ICT and GSM phones distribution. The mainstay of our strategy will be to offer a level of customer focus and relationship that is superior to that offered by our competitors.

To help achieve this objective, EMCEL seeks to attract highly motivated individuals who want to work as a team and share in the commitment, responsibility, risk taking and discipline required to achieve our vision. Part of attracting these special individuals will be to build a culture that promotes both uniqueness and a bias for action. While we will be realistic in setting goals and expectations, EMCEL will also be aggressive in reaching its objectives. This success will in turn enable EMCEL to give its employees above average compensation and innovative benefits or rewards, key elements in helping us maintain our leadership position in the worldwide marketplace.

Vision Statement

To provide continued customer satisfaction by maintaining value driven and positive work attitude from our employees. To become the leading ICT & GSM phone supplier in the market, and one that understands that people and systems in the organization must be constantly tuned to customer needs and to the ‘concept of excellence’.

Mission Statement

To provide high quality products that combine performance with value pricing while establishing successful relationships with our customers and our suppliers. To constantly strive to meet and exceed our customers’ needs and expectations of price, service and quality.

Core Values

We commit to these values to guide our decisions and our behavior:

Teamwork
We promote and support a diverse, yet unified, team. We work together to meet our common goals.

Respect
We honour the rights and beliefs of our fellow associates, our customers, our suppliers and our community. We treat others with the highest degree of dignity, equality and trust.

Accountability
We accept our individual and team responsibilities and we meet our commitments. We take responsibility for our performance in all of our decisions and actions.

Integrity
We employ the highest ethical standards, demonstrating honesty and fairness in every action that we take.

Innovation
We are creative in delivering value to our fellow associates, customers, suppliers and community. We anticipate change and capitalize on the many opportunities that arise.

Profitable Growth
Seeking sustainable, profitable growth by encouraging relentless pursuit of our vision, simplicity of style, speed of action, innovation and leadership in all of our chosen business activities.

Positive Change
Embracing and capitalizing on change, recognizing that every employee must be empowered to stimulate continuous improvement in all aspects of our business.

Enthusiastic Customers
Enhancing our reputation as a company that customers can rely upon to deliver products so excellent in their quality and service so outstanding in its responsiveness. EMCEL will always be recognized for leadership in the marketplace.

Involved Employees
Striving for a workplace where opportunity, openness, enthusiasm, diversity, teamwork, accountability and a sense of purpose combine to provide a rewarding professional experience that promotes fairness, dignity and respect for all employees.

Confident Shareholders
Managing all parts of our business in a manner that builds value into the investment of all shareholders, confirming their confidence in participating in the ownership of this company.

Responsible Citizenship
Conducting our business with the highest standards of ethics, adherence to the law, and “doing what’s right” – thereby continuing EMCEL’s legacy of encouraging a healthy and safe workplace, environmental excellence and community enrichment.

Customer Relations

Customers are among our organization’s most valuable assets. Every employee represents EMCEL to our customers and the public. The way we do our job presents an image of our entire organization. Customers judge all of us by how they are treated with each employee contact. Therefore, one of our first business priorities is to assist any customer or potential customer. Nothing is more important than being courteous, friendly, helpful and prompt in the attention we give to customers.

Our personal contact with the public, our manners on the telephone, and the communication we send to customers are a reflection not only of ourselves, but also of the EMCEL Group. Positive customer relations not only enhance the public perception of EMCEL Group, but also pay off in greater customer loyalty and increased sales and profit.

To be more effective, an updated unit was created within the organization known as “CUSTOMERS INTERACTIVE MANAGEMENT UNIT” (CIMU). This unit is equipped with dedicated and competent hands who promptly attend to customers’ complaints. Many times after sales, services are rendered freely by this unit to customers who demand for it.

Our partnership with major GSM phones manufacturers to a large extent enlarge the scope of our dealings with our customers, and to be more effective in our competitive business environment, we intend to:

Increase our sales frontier and engage more credible agents and sales representatives;
Engage in guided granting of credits to our loyal and committed customers;
Attach effective and committed personnel to every new outlet;
Competitive and realistic pricing policy;
Advertise regularly in ICT columns of popular tabloids and magazines;
Engage in periodic promotional sales.

Banks

Fidelity Bank
Computer Village Branch,
Ikeja, Lagos

Eco Bank
29, Adeniyi Jones Branch
Ikeja, Lagos

Auditor

JOE-IGBURUKE & CO.
13, Demurin Street,
Off Ikorodu Road,
Ketu, Lagos

Tax Consultant

JOE-IGBURUKE & CO.
13, Demurin Street,
Off Ikorodu Road,
Ketu, Lagos